Thursday, 16 May 2013

Announcement of Google Play Music Service

Google has taken the wraps off its new ‘All Access’ Music service, and judging by the business model, it looks a sure-fire shot at the popular alternatives Spotify, Pandora and Radio. Google Play Music All Access will launch in the US initially, costing $9.99 a month with a 30-day free trial. The Big G has launched the service immediately, and for those keen to adopt early in exchange for a significant saving, Google is lowering the price to just $7.99 for those subscribing before June 30th.

To try and add a USP to the multitude of similar offerings, the All Access Music service will curate a list of songs that auto-updates based upon the kinds of bands and artists you listen to. If you want to purge anything that isn’t to your taste, you can simply swipe it away, and judging by the demonstration, it’s a very sleek service.

Google has arrived somewhat late into the music business. At $7.99 for those keen to jump right in, it’s very attractively priced, and although Google will have a tough initial job trying to coerce people away from their comfort zones, it would be hasty and even naive to write off the search giant’s chances of taking the music game by storm.

This service is better for music discovery than any other, and  it’s also apparent just how often the big companies come up short when it comes to securing licensing agreements for the tracks. It will start off in the US initially before trickling out to the rest of the world. 

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